ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Does AWeber Have To Confirm
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. As a platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
When you select a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be used to determine the best option to send out future email campaigns.
It’s possible to find data such as CTA when you change a particular part or design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Does AWeber Have To Confirm
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you won’t feel the stress. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Does AWeber Have To Confirm
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. One way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Does AWeber Have To Confirm
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.