ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this may seem easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Does AWeber Sell Email Addresses
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is utilized as the basis for future emails.
There is a possibility of locating details like CTA in the event that you change an element of the design. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Does AWeber Sell Email Addresses
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Does AWeber Sell Email Addresses
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Does AWeber Sell Email Addresses
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.