ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
On paper, it may appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Does AWeber Support Css3
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be utilized as the basis for any future newsletters.
It’s possible to find details such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. Does AWeber Support Css3
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. This speeds up the process , so you won’t feel the tension. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line or making your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Does AWeber Support Css3
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Does AWeber Support Css3
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.