ECommerce and Email Marketing go together. If you own an online store, you’ll have the power to market the store however you would like to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Does AWeber Support Split Testing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for any future newsletters.
It’s possible to find details such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Does AWeber Support Split Testing
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Does AWeber Support Split Testing
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Does AWeber Support Split Testing
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.