ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Does AWeber Support Team Accounts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates can be used with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used to determine the best option to send out future email campaigns.
There is a possibility of locating data like CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Does AWeber Support Team Accounts
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Does AWeber Support Team Accounts
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Does AWeber Support Team Accounts
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.