ECommerce and Email Marketing go together. When you manage an online store, you’ll have the power to market the store the way you want to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Does AWeber Work With Blogger
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and can be used as the one for future newsletters.
It’s possible to find data like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Does AWeber Work With Blogger
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them. This speeds up the process , so you don’t have to tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Does AWeber Work With Blogger
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Does AWeber Work With Blogger
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.