ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Does AWeber Work With Wix
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and will be utilized as the basis to send out future emails.
It is attainable to discover data like CTA when you change a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Does AWeber Work With Wix
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Does AWeber Work With Wix
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Does AWeber Work With Wix
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.