ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it might appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Does AWeber Work With WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one for any future email campaigns.
There is a possibility of locating information like CTA when you alter one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Does AWeber Work With WordPress
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process , so you don’t have to anxiety. They accept these file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Does AWeber Work With WordPress
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Does AWeber Work With WordPress
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.