ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store the way you want to.
It might seem easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Does Google Apps Email Work With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be used as the one for future emails.
It is attainable to discover information like CTA when you alter an element of the design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. Does Google Apps Email Work With AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process , so you don’t have to tension. They will accept the following file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Does Google Apps Email Work With AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) Does Google Apps Email Work With AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.