ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.
In writing, this may appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Does Shopify Integrate With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for any future email campaigns.
There is a possibility of locating information like CTA when you change an element in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Does Shopify Integrate With AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Does Shopify Integrate With AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Does Shopify Integrate With AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.