ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store the way you want to.
In writing, this may sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Does Slicktext Integrate With AWeber?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based on HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it is used as the one to send out future newsletters.
It’s possible to find information such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. Does Slicktext Integrate With AWeber?
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to anxiety. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Does Slicktext Integrate With AWeber?
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Does Slicktext Integrate With AWeber?
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.