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ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.

It could appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Download All AWeber Messages

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a catch, though. Not all email templates work with an RSS feed.

So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option to send out future email campaigns.

There is a possibility of locating details such as CTA when you change an element in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Download All AWeber Messages

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds up the process so that you don’t experience the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Download All AWeber Messages

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to the most essential features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you create.

Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Download All AWeber Messages

What is Aweber?

The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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