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aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the option of marketing the store the way you want to.

On paper, it could seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Download AWeber Series

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can change the color, font, or style. When you can, coding your own template also works.

RSS to Email Templates

If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates can be used with RSS feed.

If you decide to use a template, be certain to select one that can also work with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for future newsletters.

It is attainable to discover details such as CTA in the event that you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. Download AWeber Series

When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process , so you don’t have to stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Download AWeber Series

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.

When subscribed to an paid plan It’s affordable too. Not too much and you will benefit from the campaign you will develop.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) Download AWeber Series

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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