ECommerce and Email Marketing go in tandem. If you own an online store, you have the ability to promote your store the way you want to.
In writing, this might seem simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Download Emails From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based in HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates work with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one to send out future emails.
There is a possibility of locating details such as CTA in the event that you change an element or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Download Emails From AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Download Emails From AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Download Emails From AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.