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aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store in the way you wish to.

It may sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Download Follow Up Sharing For AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS feed to Email Templates

For those running a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.

You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used as the one for future newsletters.

It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Download Follow Up Sharing For AWeber

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you won’t feel the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Download Follow Up Sharing For AWeber

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to essential vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll make.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Frequently asked questions (FAQs) Download Follow Up Sharing For AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber have support for customers?

They can. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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