ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Downloadable AWeber Email Swipe Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is utilized as the basis to send out future email campaigns.
It’s possible to find details such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Downloadable AWeber Email Swipe Campaign
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them. This speeds up the process so you won’t feel the tension. It will accept these types of files when importing:
You have the option of making use of an already-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Downloadable AWeber Email Swipe Campaign
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Downloadable AWeber Email Swipe Campaign
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer service?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.