ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store the way you want to.
It may seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Drip Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future email campaigns.
There is a possibility of locating details such as CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Drip Vs AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you won’t feel the tension. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Drip Vs AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Drip Vs AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.