ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it could appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Drupal AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated look. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it will be used as the one for future email campaigns.
It is attainable to discover information such as CTA when you alter an element or design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. Drupal AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the data, it is also possible to import them. This speeds the process and you don’t have to tension. It will accept these types of files for import:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Drupal AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Drupal AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.