ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store in the way you wish to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Easy Social Share Buttons AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built upon HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it can be used as the one for future emails.
There is a possibility of locating details like CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. Easy Social Share Buttons AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the information, it’s possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Easy Social Share Buttons AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Easy Social Share Buttons AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.