ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store the way you want to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Easywebinar AWeber Url_Field
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service based in HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be used as the one for any future emails.
It is attainable to discover data like CTA when you alter a particular part in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. Easywebinar AWeber Url_Field
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you don’t have to stress. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Easywebinar AWeber Url_Field
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) Easywebinar AWeber Url_Field
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.