ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store however you would like to.
On paper, it may seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Easywebinar AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it can be used to determine the best option for any future emails.
There is a possibility of locating data like CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Easywebinar AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. It will speed the process and that you don’t experience the anxiety. They accept these file types for import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Easywebinar AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Easywebinar AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.