ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store in the way you wish to.
On paper, it might appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Ebook AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based in HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for any future email campaigns.
It is attainable to discover details such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Ebook AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to tension. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Ebook AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) Ebook AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.