ECommerce and Email Marketing go together. In running the online business, you have the power to market the store however you would like to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Ebook Download AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for future email campaigns.
It’s possible to find data such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. Ebook Download AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you won’t feel the anxiety. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Ebook Download AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Ebook Download AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.