Ecommerce And AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the power to market the store in the way you wish to.

On paper, it may seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Ecommerce And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.

Ecommerce And AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a catch, though. Some email template templates can be used with RSS feed.

When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.

You can design the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be used as the one to send out future email campaigns.

There is a possibility of locating information such as CTA when you alter one particular aspect of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Ecommerce And AWeber

When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Ecommerce And AWeber

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Ecommerce And AWeber

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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