ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store however you would like to.
It might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Edit Message Number Field AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find data like CTA when you alter an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Edit Message Number Field AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds the process and that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or making your own. If you create one, you need to wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Edit Message Number Field AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Edit Message Number Field AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.