ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Elementor AWeber Landing Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be sure you choose one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used as the one to send out future email campaigns.
It’s possible to find details such as CTA when you alter an element of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. Elementor AWeber Landing Page
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them. This speeds the process and you don’t have to tension. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Elementor AWeber Landing Page
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Elementor AWeber Landing Page
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.