ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store the way you want to.
It could sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Elementor AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it will be used as the one for any future email campaigns.
It is attainable to discover details such as CTA when you alter an element or design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Elementor AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Elementor AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Elementor AWeber
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.