ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Email Addresses Not Adding To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis to send out future emails.
It’s possible to find information such as CTA in the event that you change one particular aspect of the design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. Email Addresses Not Adding To AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the tension. They accept these file types for import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Email Addresses Not Adding To AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Email Addresses Not Adding To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.