ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Email Ceo, AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose the template, make certain to select one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used to determine the best option to send out future emails.
It is attainable to discover details like CTA when you change a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. Email Ceo, AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Email Ceo, AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Email Ceo, AWeber
What is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.