ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store the way you want to.
On paper, it could sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Email For AWeber Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built on HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
It’s possible to find data such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Email For AWeber Account
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Email For AWeber Account
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Email For AWeber Account
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.