ECommerce and Email Marketing go together. If you own the online business, you’re given the ability to promote your store in the way you wish to.
In writing, this could sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Email Gate AWeber Hidden Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feed.
So when you choose the template, make certain to select one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used as the one for future newsletters.
It is attainable to discover data such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Email Gate AWeber Hidden Page
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Email Gate AWeber Hidden Page
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Email Gate AWeber Hidden Page
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.