ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store in the way you wish to.
It might seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Email Newsletter Templates AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Being a platform uses automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with an RSS feed.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find data like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do, you can make use of Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Email Newsletter Templates AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Email Newsletter Templates AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) Email Newsletter Templates AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.