ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store however you would like to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Embed AWeber In WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be used to determine the best option to send out future emails.
It’s possible to find details such as CTA when you change an element or design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Embed AWeber In WordPress
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to anxiety. They accept these file types when importing:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Embed AWeber In WordPress
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Embed AWeber In WordPress
What exactly is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.