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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the power to market the store however you would like to.

On paper, it might appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Embed AWeber Into Another Form

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.

Embed AWeber Into Another Form

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future emails.

There is a possibility of locating information like CTA in the event that you change a particular part in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Embed AWeber Into Another Form

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Embed AWeber Into Another Form

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you’ll make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) Embed AWeber Into Another Form

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber offer customer service?

They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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