Emma Vs AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.

On paper, it may seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Emma Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.

Emma Vs AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis to send out future newsletters.

It’s possible to find data such as CTA when you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select and mix segments.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Emma Vs AWeber

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. It speeds the process and you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Emma Vs AWeber

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.

When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Emma Vs AWeber

What exactly is Aweber?

An email-based marketing service is a must for companies and digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber offer support for customers?

They do. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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