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ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the power to market the store the way you want to.

On paper, it could seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Emoji AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a caveat. Not all email templates work with an RSS feeds.

So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for any future emails.

There is a possibility of locating details such as CTA when you alter a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. Emoji AWeber

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them. It will speed up the process so you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Emoji AWeber

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Frequently asked questions (FAQs) Emoji AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer service?

They do. Customer support on Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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