ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store however you would like to.
It could seem simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Enfold AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it can be used to determine the best option for any future newsletters.
There is a possibility of locating details such as CTA when you alter an element of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. Enfold AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Enfold AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Enfold AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.