ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store however you would like to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Epic Squeeze Page AWeber Guide
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
So when you choose the template, make certain to select one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
There is a possibility of locating information like CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Epic Squeeze Page AWeber Guide
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Epic Squeeze Page AWeber Guide
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Epic Squeeze Page AWeber Guide
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.