Eric Harbison AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the power to market the store the way you want to.

It may appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Eric Harbison AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.

Eric Harbison AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat, however. Not all email templates work with an RSS feeds.

When you select the template, make sure you choose one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.

You can create the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be utilized as the basis for future emails.

There is a possibility of locating details like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. Eric Harbison AWeber

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. It will speed up the process so you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Eric Harbison AWeber

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Eric Harbison AWeber

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber have support for customers?

They do. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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