ECommerce and Email Marketing go in tandem. In running the online business, you have the ability to promote your store however you would like to.
On paper, it may appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Erik Harbison AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with RSS feeds.
When you select a template, be sure to find one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be used to determine the best option to send out future email campaigns.
It is attainable to discover details such as CTA when you alter an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Erik Harbison AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Erik Harbison AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) Erik Harbison AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.