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aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’ll have the ability to promote your store however you would like to.

On paper, it may appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Everwebinar AWeber Tags

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. Not all email templates are compatible with an RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and is used as the one for any future newsletters.

There is a possibility of locating data such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. Everwebinar AWeber Tags

If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Everwebinar AWeber Tags

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you will create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Everwebinar AWeber Tags

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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