ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store in the way you wish to.
It could sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Everwebinar How To Pass Location To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is used as the one to send out future newsletters.
There is a possibility of locating data like CTA when you alter one particular aspect or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Depending on what they do you could make use of Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Everwebinar How To Pass Location To AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you don’t have to stress. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Everwebinar How To Pass Location To AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Everwebinar How To Pass Location To AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.