ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store however you would like to.
On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Export AWeber Data To Excel
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
When you select the template, make sure to find one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used as the one to send out future emails.
It is attainable to discover data such as CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish you could use Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Export AWeber Data To Excel
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process so you won’t feel the anxiety. They will accept the following file types for import:
You can choose between using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Export AWeber Data To Excel
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Export AWeber Data To Excel
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.