ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store however you would like to.
On paper, it might seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Export AWeber To Mailchimop
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based in HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be used as the one to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change one particular aspect or design. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. Export AWeber To Mailchimop
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you don’t have to tension. It will accept these types of files when importing:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Export AWeber To Mailchimop
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Export AWeber To Mailchimop
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.