ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the power to market the store however you would like to.
It may appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Export List In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and will be used as the one to send out future newsletters.
It is attainable to discover information like CTA in the event that you change an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. Export List In AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Export List In AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Export List In AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.