ECommerce and Email Marketing go together. In running the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it may sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Facebook AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose a template, be certain to select one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for future emails.
It’s possible to find details such as CTA in the event that you change one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Facebook AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. While you can manually input the information, it’s possible to import them. It speeds up the process so that you don’t experience the stress. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Facebook AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Facebook AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.