ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store however you would like to.
It might seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Facebook Crm AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be used as the one for any future emails.
It is attainable to discover data such as CTA in the event that you change an element of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. Facebook Crm AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Facebook Crm AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Facebook Crm AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.