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aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store in the way you wish to.

In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Facebook Share Icon Not Available On AWeber Now?

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a caveat. Some email template templates work with an RSS feed.

If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future newsletters.

There is a possibility of locating information like CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The method they use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Facebook Share Icon Not Available On AWeber Now?

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Facebook Share Icon Not Available On AWeber Now?

If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) Facebook Share Icon Not Available On AWeber Now?

What is Aweber?

An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber offer customer support?

They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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