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aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store in the way you wish to.

On paper, it might appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Find Subscriber Across AWeber Lists

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates can be used with RSS feed.

So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and will be utilized as the basis for any future newsletters.

It’s possible to find details like CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Find Subscriber Across AWeber Lists

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. Except when making one, you must wait for verification from your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Find Subscriber Across AWeber Lists

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you develop.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) Find Subscriber Across AWeber Lists

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer support?

They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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