ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store however you would like to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber First Name AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can change the color, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option for future emails.
It is attainable to discover data like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. First Name AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the tension. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. First Name AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) First Name AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.